No go': Rihanna was deemed too sexy by Nivea boss Stefan Heidenreich following a series of sultry adverts for the skincare firm
However, her party girl image hasn't gone down well with cosmetic tycoon Stefan Heidenreich - the new head of Nivea’s parent firm, Beiersdorf - who told German media that the singer should have been considered a 'no go' for the brand’s family image. The 49-year-old said: 'The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna.'
In one ad, a family is seen moisturising with Nivea while Rihanna’s sultry hit California King Bed plays in the background. Rihanna appeared in a series of adverts for the firm, which was a sponsor of her world tour last year, to celebrate the 100th anniversary of the company, but now may be surplus to requirements.
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